18 septembre 2007
Eye Tracking et la zone d’or de google
Qu’est-ce que l’Eye Tracking : C’est un ensemble de techniques permettant d’enregistrer la position du regard d’un lecteur qui découvre ce qui est affiché sur un écran. On peut ainsi savoir si l’internaute regarde l’écran, lit vraiment ou se contente de balayer les zones; on peut connaître également l’intensité de l’attention qu’il porte sur telle ou telle partie de l’écran.
Referencement-Google.info à publié sur une vidéo assez intéressante sur l’eye tracking, je vous invite donc à la regarder.
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